We want to dive deep into ourselves, we want to dig beneath the surface to reconnect with what truly matters. We want to know how strong we really are, and what our virtues and will can accomplish. What do we stand for? How can we become a better version of ourselves?
INSIDE is a way to tell the world that we want to do better, that we know we can all be better. That is our purpose.
The heavy lines of the design work as a metaphor, to remind us to be true to our roots and keep our balance thru the fluidity of nature.